48% of people unaware their IoT devices pose a security threat


This article was last updated 2 years ago.

LONDON, U.K. – 30 January, 2017 – Nearly half (48%) of citizens remain unaware that their connected devices could be infiltrated and used to conduct a cyber attack. That’s according to a new IoT security whitepaper which was published today by Canonical – the makers of Ubuntu.

The report, which includes research from over 2,000 UK citizens, highlights the lack of impact that consumer awareness campaigns are having when it comes to internet security and the internet of things.

Despite the government’s latest online cyber awareness campaign costing over £6 per visit, 37% of consumers still believe that they are not ‘sufficiently aware’ of the risks that connected devices pose. What’s more, consumers seem largely ignorant of the escalating threat demonstrated by the high spike in IoT attacks in 2016. 79% say they have not read or seen any recent news stories regarding IoT security or privacy, and 78% claim that their distrust of IoT security has not increased in the last year.

The research also highlights the limited benefits of better education: Consumers are simply not that motivated to actively apply security updates, with the majority applying them only ‘occasionally’ or in some cases – not at all.

Commenting on these findings, Thibaut Rouffineau, Head of Devices Marketing at Canonical said: “These figures are troubling, and should be a wake-up call for the industry. Despite good intentions, government campaigns for cyber awareness and IoT security still have a long way to go. But then that’s the point: Ultimately the IoT industry needs to step up and take on responsibility. Government education of consumers and legislation will have a part to play, but overall the industry needs to take charge of keeping devices up to date and find a way to eliminate any potential vulnerabilities from devices before they can cause issues, rather than placing the burden on consumers.”

Download Ubuntu’s full ‘Taking charge of the IoT’s security vulnerabilities’ report.

Image source here.

Related posts


Gabriel Aguiar Noury
3 July 2025

JetPack 4 EOL – how to keep your userspace secure during migration

Article Ubuntu

NVIDIA JetPack 4 reached its end-of-life (EOL) in November 2024, marking the end of security updates for this widely deployed stack. JetPack 4 has driven innovation in countless devices powered by NVIDIA Jetson, serving as the foundation of edge AI production deployments across multiple sectors. But now, the absence of...

Gabriel Aguiar Noury
3 July 2025


Rajan Patel
1 July 2025

Update Livepatch Client for the newest kernel module signing certificate

Article Security

The kernel engineering team at Canonical has generated a new module signing certificate on May 16, 2025, and it is embedded in all Ubuntu kernels published after that date. Livepatch Client version 10.11.2 published on June 13, 2025 includes this new certificate. Livepatch Client 10.11.2 or greater is required to...

Rajan Patel
1 July 2025


Rajan Patel
27 June 2025

How is Livepatch safeguarded against bad actors?

Article Security

What safeguards the Livepatch security patching solution against bad actors and malicious code masquerading as an update? Learn about Secure Boot and module signing.

Rajan Patel
27 June 2025